Visit NOC Gatlinburg at the entrance to the Great Smoky Mountains National Park in downtown Gatlinburg for the largest selection of outdoor technical gear, apparel, local goods, and even adventure planning assistance!

NOC's 18,000 square-foot flagship retail location is packed with gear and apparel from top-rated brands in the outdoor industry; browse the latest from The North Face, Columbia, Patagonia, Chaco, KEEN, Merrell, and more. Looking to add adventure to your Smoky Mountain Vacation? Chat with any of NOC's knowledgeable Guides for information on the best trails to hike or to book your whitewater rafting adventure with NOC on the Pigeon River, a short drive from Gatlinburg.

NOC Gatlinburg is fun shopping for the whole family - explore a swinging rope bridge, 25-foot climbing wall, and a kid-friendly "bear cave"!